Multi-Generational. Still Family-Owned. Still Australian.
QueenBEE Secrets remains an Australian family-owned company, now run by Di and her daughter Tiffany. Together, they're bringing the same uncompromising standards to the next chapter—scaling production without diluting the formula, reaching more customers without losing the heart of what makes QueenBEE Secrets different.
We've partnered with a commercial manufacturer who replicates Di's process exactly. No shortcuts. No reformulation. Just the same wildcrafted potency, sensory ritual, and naturally active concentration that's built two decades of customer devotion.
Still Australian-made. Still family-owned. Still the same formula that built twenty years of devotion.
Over the years
2016
The Potency of Higher MGO in Manuka Honey and Lives.
Repair
In 2016, Di discovered two life-changing facts:
She first discovered that if the potency of MGO in Manuka Honey was higher, the more effective it was, as were the benefits. This led Di to her next and most life-changing discovery. Her research had the potency to change lives– to give people their life back.
Di met a young girl with severe Topical Steroid Withdrawal. The young girl had finally found a way, the QueenBEE Secrets way, to care for her skin without stinging pain. Rapid Bee Rapir had the young girl dancing for joy. Her quality of life was better already. However, true to her PIL ethos, Di knew she had to do more to help this young girl, and she did. Di blended the 850+MGO with Manuka Honey into a softer, supple, more effective balm, soothing and protecting the skin.
Recovery
The result – BEE Skin Recovery. This unique, deeply nourishing balm enriched many things – the effectiveness of Manuka Honey, the young girls skin, and the young girl's life.
Di’s research and discovery, driven by Perseverance, Integrity and Love, has not only changed Manuka Honey, but has changed lives.
2014
The World Evolved. QueenBEE Secrets Evolved.
By 2014, QueenBEE Secrets had really started to grow.
With Mind Body Spirit Festivals, Garden show expo's, multiple markets and more, it was clear things were changing. The world was evolving - and so was QueenBEE Secrets.
The change came in the form of moving to their first factory premises, QueenBEE Secrets, along with all the worker bees, moved to their new home together, including Tiffany, Di’s daughter.
Like all worker bees, Tiffany joined the team after taking the PIL, but she didn't do so alone...
So did the mascot dog - Honey!
2010
The Power of Manuka Honey
In 2010, Di started working with Australian Manuka Honey, sourcing premium quality from Aparists in Byron Bay, NSW.
This led to the development of BEE Honey Kissed - a Manuka Honey Lip Balm. A formula suitable for all age groups using a low grade 30+MGO Manuka Honey.
This was the beginning of a journey for Di and the wonders of Manuka Honey.
2008
Growing Ourselves with Others
By 2008, Di began using her exceptional knowledge of aromatherapy to create new balms. Using the same beeswax-rich base blended with carefully chosen essential oils including extra Royal Jelly, each balm was uniquely made as requested by customers.
From selling at markets and expo's to selling online, QueenBEE Secrets quickly became a household name. As QueenBEE Secrets grew, so did the team. Di wanted to ensure that her fellow worker bees were fully on board, creating her own ethos - each worker must take the PIL - Perseverance, Integrity, Love.
What started at local markets soon reached the world, receiving bulk orders at 4am from Canada and messages from the UK, Denmark, Vietnam - “Please don’t stop making this - it’s the only thing I can use.”
QueenBEE Secrets continued to grow with nothing but PIL - Perseverance, Integrity and Love.
2007
The Turning Point
Starting from Scratch in Her Mid-Fifties
2007 brought a dramatic shift. Di found herself starting over in her mid-fifties. Determined to help as many people as she could, she focused on that "miraculous little balm" and a growing circle of customers who refused to let her stop making it.
Instead of giving up, she dug deeper.
She studied why the balm worked so well and researched the science behind Royal Jelly and bio-active Honey.
Despite being allergic to bee stings herself, she was amazed by the healing power inside the hive.
From personal necessity came a bigger purpose.
QueenBEE Secrets was born...
1992
From Lavender Farm to a Miracle in a Tin
Diane Elliott's journey didn't start with skincare...
In 1992, Di was diagnosed with the unthinkable - cancer. This forced her to re-evaluate everything she put on and in her body. She began a new lifestyle: healthy mind, healthy body, and turned her attention to the study of aromatherapy and natural wellness — a decision that would become the foundation for her future life.
In 2000 Di moved to a property in Queensland with a dream of creating a lavender farm. By 2004 Essdale Park Lavender Farm opened its gates as a tourism destination. Rows of purple blooms were a perfect setting for Beehives. These local Beehives placed on the property began producing exceptionally rich honey and beeswax-infused with bioactive compounds, including Royal Jelly and Propolis.
Di had discovered nature’s hidden treasure trove.
At the time her family suffered Eczema, wanting something pure, safe and trustworthy, Di began formulating a balm. It was introduced into the tourism outlet and people kept coming back asking for the ‘Miracle in a tin’ - Rapid BEE Repair.
Our Values
Bioactive Potency
We use 1200+ MGO Manuka honey because it's naturally active—proven bioactivity, not trendy marketing. Royal jelly in every balm because efficacy isn't negotiable. If the ingredient concentration doesn't deliver measurable results, we don't use it.
Proven by Devotion
Twenty years of word-of-mouth growth. Customers who bulk buy by the year. Repeat purchases from every continent. Devotion we didn't manufacture—we earned it.
Always Australian
Made here, sourced here, owned here. From Australian beehives to your skin, we're committed to local ingredients, local manufacturing, and building a legacy that stays in Australian hands.
Uncompromising Quality
The original formula hasn't changed in 20 years—because when something works this well, you don't dilute it. We scale without shortcuts, grow without compromise, and refuse to trade quality for volume.
